Growing Brand Loyalty through Organic Social Media
Durango & Silverton Narrow Gauge Road and Museum is known for its history preservation work through scenic steam train rides operating on a National Historic Landmark, concluding the journey with a stop at the museum.
Setting the Scene
The Durango Train and its authentic 1882 railroading adventure captured many hearts through the decades, creating a dedicated fan base. But why stop there?
We knew that with the limitless potential social media holds today, we could reach new streams of audiences and widen brand awareness.
Our Approach
Building awareness is critical for brands. But what sets long-term results apart is making sure the digital content and experiences are engaging, making audiences want “more.”
Results Earned
Increase in page likes and follow*
+9100
Page Likes
545.8%↑
Since 2022
+25,800
Followers
52.6%↑
Since 2022
Followers and total organic reach:
44.7k
Total Followers
+5900
Gained
+280k ,
Reached
Three months since the launch:
+53.1k
Engagement by reach,
7.3%
(↑3.14% benchmark**)
*Duration is from January 1, 2023, to November 30, 2023, comparing traceable data from February 1, 2022, to December 30, 2022
**Based on a study by RivallQ