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Seaside, OR

We predicted a major boost to Seaside’s Visitor Guide requests and newsletter sign-ups, via an automated email campaign. Through audience segmenting and unique messaging, Seaside’s success metrics doubled, then tripled in two months. The destination also began tracking traveler interests to improve personalization and engagement.

Inspiring Users to Visit Seaside with Tourism Engine’s Advanced Email Automation

| Jason Herzog | ,
It all started with the spark of an idea from Seaside’s Director of Tourism Marketing, Joshua Heineman. He found himself in conversation with a colleague who predicted a future where web visitors to SeasideOR.com could be served a unique landing page based on their personal interest. This idea is a perfect match for Tourism Engine, […]
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